RAREBIT Restaurant Launch Campaign

Brief

Spider was engaged to generate significant amounts of media coverage across national, regional and consumer titles in both print and online.

The hospitality PR team worked alongside Spider's digital department to support awareness on RAREBIT social channels as well as approaching key food & drink influencers to invite them to the restaurant to review.

Approach

Spider created a press pack which was distributed across national, regional and consumer titles.

Spider invited food & drinks press for trial and review as well as put head chef and owner forward for profile pieces and interviews.

Key coverage included: ES Magazine, Metro, Time Out, Secret London, Stylist, The Handbook and Country & Town House

Outcomes

During the 4-month campaign, Spider arranged 40 + visits to the restaurant, achieved 46 pieces of coverage with an overall reach of 57 million.

Hospitality

Results

Clicks
57,000,000
Reach
Engagements
46
Engagement rate
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store

Brief

Spider was engaged to generate significant amounts of media coverage across national, regional and consumer titles in both print and online.

The hospitality PR team worked alongside Spider's digital department to support awareness on RAREBIT social channels as well as approaching key food & drink influencers to invite them to the restaurant to review.

Approach

Spider created a press pack which was distributed across national, regional and consumer titles.

Spider invited food & drinks press for trial and review as well as put head chef and owner forward for profile pieces and interviews.

Key coverage included: ES Magazine, Metro, Time Out, Secret London, Stylist, The Handbook and Country & Town House

Result

During the 4-month campaign, Spider arranged 40 + visits to the restaurant, achieved 46 pieces of coverage with an overall reach of 57 million.