RAREBIT Restaurant Launch Campaign

Spider was engaged to oversee the launch of RAREBIT SE1. The hospitality team ran the launch strategy for 3-months positioning RAREBIT as the must-visit neighbourhood destination for delicious food and drinks, and of course rarebit!
Read More

57,000,000

Brief

Spider was engaged to generate significant amounts of media coverage across national, regional and consumer titles in both print and online.

The hospitality PR team worked alongside Spider's digital department to support awareness on RAREBIT social channels as well as approaching key food & drink influencers to invite them to the restaurant to review.

Approach

Spider created a press pack which was distributed across national, regional and consumer titles.

Spider invited food & drinks press for trial and review as well as put head chef and owner forward for profile pieces and interviews.

Key coverage included: ES Magazine, Metro, Time Out, Secret London, Stylist, The Handbook and Country & Town House

Results

During the 4-month campaign, Spider arranged 40 + visits to the restaurant, achieved 46 pieces of coverage with an overall reach of 57 million.

57,000,000

related

related

Read
Article

Eliminate confusion with Eurostar

Read
Article

Drive shoppers to think grapefruit

Read
Article

Seeds as under-appreciated superfoods

Read
Article

Shine a light on British blueberries

Read
Article

Australian-based underwear launched

Read
Article

Getting the basics right

Read
Article

Make the market accessible for more

Read
Article

A snack of choice for ‘white van man'

Read
Article

Boost understanding of the might of mushrooms

Read
Article

Make Hand picked Hotels famous for its differences

Read
Article

Only 42% of eating apples are UK grown

Read
Article

Create brand new sector: ready meals for pets

Read
Article

Promote 360 brand creation and design

Read
Article

Build brand awareness. Nurture artisanal roots

Read
Article

‘Beef jerky as the go-to snack

Read
Article

Educate on relevance of AI-powered learning

Read
Article

From start-up to global player

Read
Article

The man behind Pret, does it again!

Read
Article

Croatia’s leading hotel and resort brand

Read
Article

The ‘big night in’ food of choice

Read
Article

Make the brand better known

Read
Article

Showcase a new era in farming

Read
Article

Disrupt education options in UK

Read
Article

Establish Japan Centre as destination of excellence

Read
Article

Make us famous! Make sense of our cow-head logo

Read
Article

Be the tall poppy of artisanal gin brands

Read
Article

Popular Canadian coffee chain launched in the UK

Read
Article

No better way for transporting goods for import/export

Read
Article

Make irresistible the easy cook pouches of goodness

Read
Article

Enhance awareness for Belazu