RAREBIT Restaurant Launch Campaign

Goal -

Spider was engaged to oversee the launch of RAREBIT SE1. The hospitality team ran the launch strategy for 3-months positioning RAREBIT as the must-visit neighbourhood destination for delicious food and drinks, and of course rarebit!

Hospitality PR Agency in London

Spider was engaged to generate significant amounts of media coverage across national, regional and consumer titles in both print and online.

The hospitality PR team worked alongside Spider's digital department to support awareness on RAREBIT social channels as well as approaching key food & drink influencers to invite them to the restaurant to review.

Spider created a press pack which was distributed across national, regional and consumer titles.

Spider invited food & drinks press for trial and review as well as put head chef and owner forward for profile pieces and interviews.

Key coverage included: ES Magazine, Metro, Time Out, Secret London, Stylist, The Handbook and Country & Town House

During the 4-month campaign, Spider arranged 40 + visits to the restaurant, achieved 46 pieces of coverage with an overall reach of 57 million.

Results

Average engagement rate
Clicks
Engagement
Impresssions
46
Pieces of coverage
57,000,000
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

Spider was engaged to generate significant amounts of media coverage across national, regional and consumer titles in both print and online.

The hospitality PR team worked alongside Spider's digital department to support awareness on RAREBIT social channels as well as approaching key food & drink influencers to invite them to the restaurant to review.

Approach

Spider created a press pack which was distributed across national, regional and consumer titles.

Spider invited food & drinks press for trial and review as well as put head chef and owner forward for profile pieces and interviews.

Key coverage included: ES Magazine, Metro, Time Out, Secret London, Stylist, The Handbook and Country & Town House

Result

During the 4-month campaign, Spider arranged 40 + visits to the restaurant, achieved 46 pieces of coverage with an overall reach of 57 million.