57,000,000
Brief
Spider was engaged to generate significant amounts of media coverage across national, regional and consumer titles in both print and online.
The hospitality PR team worked alongside Spider's digital department to support awareness on RAREBIT social channels as well as approaching key food & drink influencers to invite them to the restaurant to review.
Approach
Spider created a press pack which was distributed across national, regional and consumer titles.
Spider invited food & drinks press for trial and review as well as put head chef and owner forward for profile pieces and interviews.
Key coverage included: ES Magazine, Metro, Time Out, Secret London, Stylist, The Handbook and Country & Town House
Results
During the 4-month campaign, Spider arranged 40 + visits to the restaurant, achieved 46 pieces of coverage with an overall reach of 57 million.
