Roketsu

Roketsu

Spider launched London’s first authentic Kaiseki Japanese restaurant in the UK

Restaurants & Hospitality

An incredibly targeted media campaign, placing the unique and high-end opening in select top tier media only. Spider secured extensive lifestyle and national coverage, including an exclusive in FT How To Spend It.

Launch London’s first authentic kaiseki Japanese restaurant into the UK press

  • 42 pieces of coverage with a circulation of 237,631,932
  • Total advertising equivalent = £202,700
  • Exclusive feature in FT How To Spend It​, plus featured on Forbes, Vogue, Independent, Olive, Elle Deco and Harper's Bazaar

Editorial impacts

Average engagement rate
Clicks
Engagement
Impresssions
42
Pieces of coverage
237.6M
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime
8
Exclusive Features

Brief

Launch London’s first authentic kaiseki Japanese restaurant into the UK press

Approach

An incredibly targeted media campaign, placing the unique and high-end opening in select top tier media only. Spider secured extensive lifestyle and national coverage, including an exclusive in FT How To Spend It.

Result

  • 42 pieces of coverage with a circulation of 237,631,932
  • Total advertising equivalent = £202,700
  • Exclusive feature in FT How To Spend It​, plus featured on Forbes, Vogue, Independent, Olive, Elle Deco and Harper's Bazaar