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Launch London’s first authentic kaiseki Japanese restaurant into the UK press
Approach
An incredibly targeted media campaign, placing the unique and high-end opening in select top tier media only. Spider secured extensive lifestyle and national coverage, including an exclusive in FT How To Spend It.
Outcomes
42 pieces of coverage with a circulation of 237,631,932
Total advertising equivalent = £202,700
Exclusive feature in FT How To Spend It, plus featured on Forbes, Vogue, Independent, Olive, Elle Deco and Harper's Bazaar
Hospitality
Results
Clicks
237.6M
Reach
Engagements
42
Pieces of coverage
Engagement rate
Exclusive Features
Reached on social media with targeted ads to reach those who live or work near a store
Brief
Launch London’s first authentic kaiseki Japanese restaurant into the UK press
Approach
An incredibly targeted media campaign, placing the unique and high-end opening in select top tier media only. Spider secured extensive lifestyle and national coverage, including an exclusive in FT How To Spend It.
Result
42 pieces of coverage with a circulation of 237,631,932
Total advertising equivalent = £202,700
Exclusive feature in FT How To Spend It, plus featured on Forbes, Vogue, Independent, Olive, Elle Deco and Harper's Bazaar
