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237.6M
Brief
Launch London’s first authentic kaiseki Japanese restaurant into the UK press
Approach
An incredibly targeted media campaign, placing the unique and high-end opening in select top tier media only. Spider secured extensive lifestyle and national coverage, including an exclusive in FT How To Spend It.
Results
- 42 pieces of coverage with a circulation of 237,631,932
- Total advertising equivalent = £202,700
- Exclusive feature in FT How To Spend It, plus featured on Forbes, Vogue, Independent, Olive, Elle Deco and Harper's Bazaar
