469,996,36
Brief
Spider was tasked to spread awareness of this lesser-known dining concept in the UK. Spider's hospitality PR team devised a targeted PR plan, inviting select publications in for trial and review.
Approach
Spider secured an exclusive piece in FT How To Spend it for the campaign's launch followed by targeted editorial across luxury and national publications.
Results
Spider achieved 45 pieces of coverage including an exclusive interview and review in FT How To Spend it as well as pieces in the Independent, Guardian, Vogue, Wallpaper*, Elle Deco, Sheerluxe, Harpers Bazaar, GQ and Forbes.
Total AVE of £202,700.
