Roketsu

Roketsu Marylebone

Goal -

Spider's hospitality PR team won the brief to launch London's first traditional Japanese Kaiseki restaurant

Hospitality PR Agency in London

Spider was tasked to spread awareness of this lesser-known dining concept in the UK. Spider's hospitality PR team devised a targeted PR plan, inviting select publications in for trial and review.

Spider secured an exclusive piece in FT How To Spend it for the campaign's launch followed by targeted editorial across luxury and national publications.

Spider achieved 45 pieces of coverage including an exclusive interview and review in FT How To Spend it as well as pieces in the Independent, Guardian, Vogue, Wallpaper*, Elle Deco, Sheerluxe, Harpers Bazaar, GQ and Forbes.

Total AVE of £202,700.

Results

Average engagement rate
Clicks
Engagement
Impresssions
45
Pieces of coverage
469,996,36
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

Spider was tasked to spread awareness of this lesser-known dining concept in the UK. Spider's hospitality PR team devised a targeted PR plan, inviting select publications in for trial and review.

Approach

Spider secured an exclusive piece in FT How To Spend it for the campaign's launch followed by targeted editorial across luxury and national publications.

Result

Spider achieved 45 pieces of coverage including an exclusive interview and review in FT How To Spend it as well as pieces in the Independent, Guardian, Vogue, Wallpaper*, Elle Deco, Sheerluxe, Harpers Bazaar, GQ and Forbes.

Total AVE of £202,700.