Spider was tasked by Rollagranola to raise awareness for its range of proper homemade granolas. They also wanted us to coordinate consumer trial to encourage purchase.
Spider collaborated with Rollagranola to unveil their New Product Development (NPD) to consumer and national media outlets.Simultaneously managing the press office campaign, Spider arranged for Rollagranola to conduct sampling sessions at Blackfriars station. This initiative provided busy commuters with the chance to enjoy a delightful serving of granola and yogurt. Beyond consumer engagement, Spider orchestrated a visit for Rollagranola to the esteemed trade media house, William Reed publishing.
