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- Spider was tasked by Rollagranola to raise awareness for its range of proper homemade granolas
- They also wanted us to coordinate consumer trial to encourage purchase
Approach
- Spider worked with Rollagranola to announce NPD to consumer and national media
- Alongside the ongoing press office campaign, Spider organised for Rollagranola to sample at Blackfriars station. Offering busy commuters the opportunity to have a tasty pot of granola and yoghurt
- In addition to engaging with consumers, Spider coordinated for Rollagranola to visit to leading trade media house William Reed publishing
Outcomes
Food & Drink
Results
Rollagranola has been featured in national and consumer publications
Clicks
Reach
Engagements
Pieces of coverage
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store
Brief
- Spider was tasked by Rollagranola to raise awareness for its range of proper homemade granolas
- They also wanted us to coordinate consumer trial to encourage purchase
Approach
- Spider worked with Rollagranola to announce NPD to consumer and national media
- Alongside the ongoing press office campaign, Spider organised for Rollagranola to sample at Blackfriars station. Offering busy commuters the opportunity to have a tasty pot of granola and yoghurt
- In addition to engaging with consumers, Spider coordinated for Rollagranola to visit to leading trade media house William Reed publishing
