250m
550m
Brief
Sex-tech wellness brand Satisfyer approached Spider to be its UK PR partner. The brand was already working with other sister agencies in the PRGN and picked Spider to be its main representative, to create a global campaign that would work across the different territories and bring sexual wellness into the mainstream market.
Approach
Let’s get sex toys out of the adult sector, by aliging Satisfyer with health and beauty.
Work with a famous sexual wellness expert to open up conversations and generate lots of coloum inches.
Create a safe space for men, women and couples to talk about sex without judgment and to be able to explore.
Undertake a number of events, hosted by Satisfyer with KOLS and media to discuss important topics, from sex and periods, to gender-neutral sex toy.
Engage with relevant influencers to give honest accounts of their sexual experiences and help others open up and explore
Launch the Satisfyer Connect, over lockdown, giving couples who are physically apart the chance to still be intimate together.
Results
Over four years, Spider took the brand through a full rebrand and doubled the media coverage generated year on year.
