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Brief
Generate excitement and buzz around Super Bowl Big Game Sunday with an integrated social media and PR campaign.
Approach
To convert people from the traditional Big Sunday sugary snacks, we positioned Jack Link’s as the ultimate, healthier snacking choice to fuel the long night of Big Game Sunday sport.
To set the scene, research was commissioned to reveal the staggering amount of calories consumed by Brits on Big Game Sunday - something that Jack Link’s was keen to change.
Following the results, a unique branded Snackadium was created, so the nation could enjoy healthier snacks in an enjoyable way.
The Spider team coordinated Snackadium delivery to key journalists, influencers, party hosts and buyers to celebrate Big Game Sunday and also ran a competition on our social media pages for fans to be in with the chance of winning a limited-edition Snackadium.
Results
Had millions of entries to the social media competition to win a Snackadium, as well as generating fame for the brand by securing widespread national coverage.
