#SoFishticatedChristmas2021

Brief

Raise awareness of Irish Trout amongst a UK audience, ultimately growing the market

Present the brand's products as a sustainable alternative to salmon across the festive season

Approach

Activated a social media influencer and integrated PR campaign featuring recipes from macro-influencers and micro-influencer product-focused content to help push awareness

Educated consumers and encourage them to try Irish Trout around the festive season through the social media content

Supported and built on commercial partnerships where Irish Trout is listed

Outcomes

1.3m opportunities to see

Food & Drink

Results

Clicks
110k
Reach
Engagements
53
Engagement rate
7%
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store

Brief

Raise awareness of Irish Trout amongst a UK audience, ultimately growing the market

Present the brand's products as a sustainable alternative to salmon across the festive season

Approach

Activated a social media influencer and integrated PR campaign featuring recipes from macro-influencers and micro-influencer product-focused content to help push awareness

Educated consumers and encourage them to try Irish Trout around the festive season through the social media content

Supported and built on commercial partnerships where Irish Trout is listed

Result

1.3m opportunities to see