110k
Brief
Raise awareness of Irish Trout amongst a UK audience, ultimately growing the market
Present the brand's products as a sustainable alternative to salmon across the festive season
Approach
Activated a social media influencer and integrated PR campaign featuring recipes from macro-influencers and micro-influencer product-focused content to help push awareness
Educated consumers and encourage them to try Irish Trout around the festive season through the social media content
Supported and built on commercial partnerships where Irish Trout is listed
Results
1.3m opportunities to see
