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Raise awareness of Irish Trout amongst a UK audience, ultimately growing the market
Present the brand's products as a sustainable alternative to salmon across the festive season
Approach
Activated a social media influencer and integrated PR campaign featuring recipes from macro-influencers and micro-influencer product-focused content to help push awareness
Educated consumers and encourage them to try Irish Trout around the festive season through the social media content
Supported and built on commercial partnerships where Irish Trout is listed
Outcomes
1.3m opportunities to see
Food & Drink
Results
Clicks
110k
Reach
Engagements
53
Engagement rate
7%
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store
Brief
Raise awareness of Irish Trout amongst a UK audience, ultimately growing the market
Present the brand's products as a sustainable alternative to salmon across the festive season
Approach
Activated a social media influencer and integrated PR campaign featuring recipes from macro-influencers and micro-influencer product-focused content to help push awareness
Educated consumers and encourage them to try Irish Trout around the festive season through the social media content
Supported and built on commercial partnerships where Irish Trout is listed
