Space and People - PR, Social & Digital Audit

Brief

- Spider was tasked with the implementation of a 360 audit by leading destination media agency, SpaceandPeople.

- The audit was conducted across PR / external communications, social media, and website/digital.  

- The audit aim was to benchmark where SpaceandPeople is as a business vs competition.

Approach

- Spider conducted a thorough PR and social media audit across SpaceandPeople. This delved into all elements looking at both qualitative and quantitative measurements across the communication streams, including (but not limited to): share of voice across media / press; campaign and spokespeople breakdown; media titles and types; top and lowest performing posts; and followers and engagement.

- In addition to PR and social, Spider also commissioned a digital audit, covering everything keyword research to technical SEO.  

- A top line audit was also completed for x3 competitors in order to review how SpaceandPeople performed vs competitors and benchmarking for future activity.

- Finally, Spider reviewed all SpaceandPeople case studies, looking at how these could be better leveraged in the future.

- Spider then used the audits to prepare a strategic programme of activity to be implemented as a joined up, 360-degree approach across PR, social and digital.

Outcomes

- Clear understanding of how SpaceandPeople perform compared to competitors.

- Clarity on the direction of future positioning.

- A roadmap of next steps to further awareness.

B2B Corporate
Digital

Results

Clicks
Reach
Engagements
Pieces of coverage
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store

Brief

- Spider was tasked with the implementation of a 360 audit by leading destination media agency, SpaceandPeople.

- The audit was conducted across PR / external communications, social media, and website/digital.  

- The audit aim was to benchmark where SpaceandPeople is as a business vs competition.

Approach

- Spider conducted a thorough PR and social media audit across SpaceandPeople. This delved into all elements looking at both qualitative and quantitative measurements across the communication streams, including (but not limited to): share of voice across media / press; campaign and spokespeople breakdown; media titles and types; top and lowest performing posts; and followers and engagement.

- In addition to PR and social, Spider also commissioned a digital audit, covering everything keyword research to technical SEO.  

- A top line audit was also completed for x3 competitors in order to review how SpaceandPeople performed vs competitors and benchmarking for future activity.

- Finally, Spider reviewed all SpaceandPeople case studies, looking at how these could be better leveraged in the future.

- Spider then used the audits to prepare a strategic programme of activity to be implemented as a joined up, 360-degree approach across PR, social and digital.

Result

- Clear understanding of how SpaceandPeople perform compared to competitors.

- Clarity on the direction of future positioning.

- A roadmap of next steps to further awareness.