Brief
- Period underwear brand Modibodi has partnered not once, but three times with sports brand PUMA to launch a fashionable range of period sportswear
- Using the three product launches, Spider was tasked with increasing brand awareness and driving sales in the UK by generating consumer and trade press coverage and onboarding influencers
Approach
- Spider reached out to consumer and trade press to secure media coverage
- Additionally, Spider onboarded influencers to generate content which was then repurposed on the Modibodi channels
- Using the gravity of the PUMA partnership, Spider also entered Modibodi into the conversation around period and sports securing coverage in the likes of the Daily Mail
Outcomes
Travel & Lifestyle