Spider launches the Modibodi x PUMA period sports range

In April, the two brands came together for the first time to launch their period underwear, alongside research showing 1 in 2 girls quite sport due to periods. Later in the year in October, the brands came together again to launch period shorts and leggings.

For both launches, Spider supported with media outreach, sample send outs and influencer coverage. Spider also had access to British athlete Jodie Williams for interviews, securing them in The Daily Telegraph and Metro alongside the launch moments.

Additional key pieces of coverage include the likes of The Guardian, Evening Standard, The Independent, Glamour, Stylist, Grazia, HELLO!, Closer, Women’s Running, The Sun, Daily Mail and Sunday Mirror.

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In total, Spider achieved 84 pieces of coverage with a total reach of 194 million and an advertising equivalent of £270,133.

Modibodi is truly changing the period proof activewear and underwear and we’re excited to be supporting them to increase their brand awareness with excellent media coverage.

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