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- Period underwear brand Modibodi has partnered not once, but three times with sports brand PUMA to launch a fashionable range of period sportswear
- Using the three product launches, Spider was tasked with increasing brand awareness and driving sales in the UK by generating consumer and trade press coverage and onboarding influencers
Approach
- Spider reached out to consumer and trade press to secure media coverage
- Additionally, Spider onboarded influencers to generate content which was then repurposed on the Modibodi channels
- Using the gravity of the PUMA partnership, Spider also entered Modibodi into the conversation around period and sports securing coverage in the likes of the Daily Mail
Outcomes
Travel & Lifestyle
Results
113
Pieces of coverage
Clicks
231 mil
Reach
Reach
978,137
Engagements
Social Media Impressions
Pieces of coverage
£7k
Revenue Generated
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store
Brief
- Period underwear brand Modibodi has partnered not once, but three times with sports brand PUMA to launch a fashionable range of period sportswear
- Using the three product launches, Spider was tasked with increasing brand awareness and driving sales in the UK by generating consumer and trade press coverage and onboarding influencers
Approach
- Spider reached out to consumer and trade press to secure media coverage
- Additionally, Spider onboarded influencers to generate content which was then repurposed on the Modibodi channels
- Using the gravity of the PUMA partnership, Spider also entered Modibodi into the conversation around period and sports securing coverage in the likes of the Daily Mail