Liberis wanted to be highlighted as a unique offering and building authority. It wanted to create value and entice prospective customers.
Spider embarked on a targeted campaign, helping position Liberis as the voice of British business.
Ensuring a mix of thought leadership and news gen activity, Liberis began discussing topics including: how to save the high street, open banking and how banks aren’t providing SMEs with access to funding required. Using Mothers Day/Easter etc, Liberis provided consumer payment predictions.
Spider used consumer research, competitions and roundtables to strengthen brand position: ‘Keeping afloat’; the recurring reason for UK SME funding
The campaign achieved 141 pieces of coverage across targeted media outlets. Additionally, it helped strengthen the brand's presence as a small business champion and increased partner opportunities.