Liberis

Liberis - Stand out as the go-to alternative finance provider for SMEs

Liberis, an alternative finance provider for UK SMEs wanted to set itself apart from competition.
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141

Items of coverage

154m +

Potential audience reach

Brief

- Liberis, an alternative finance provider for UK SMEs, wanted to set itself apart from competition, highlighting its unique offering and building authority.  It wanted to showcase value and entice prospective customers.​

Approach

- Spider embarked on a targeted campaign, helping position Liberis as the voice of British business.

- Ensuring a mix of thought leadership and news gen activity, Liberis began discussing topics including: how to save the high street, open banking and how banks aren’t providing SMEs with access to funding​. In addition, using Mothers Day/Easter as a hook, Liberis provided consumer payment predictions​.

- Spider used consumer research, competitions and roundtables to strengthen brand positioning across these key areas of interest for prospective customers underpinning a key message of: ‘Keeping afloat’; the recurring reason for UK SME funding​

Results

- The campaign achieved 141 pieces of coverage across targeted media outlets​.

- Delivered repeat national opportunities & interviews across Daily Mail, City AM, The Times, Daily Star, Yahoo, Reuters and Sunday Express (& a full page in Daily Mirror)​

- Also achieved a double page spread in Business Life magazine​

- All of the activity laddered up to helped strengthen the brand's presence as a small business champion and increase partner opportunities.

Items of coverage

141

Potential audience reach

154m +

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