British Apples & Pears

Start of Season

To promote the start of British apple and pear season

Food & Drink

Promote the start of British apple and pear season.  Announcing the availability of British apples and pears on shelf and the abundance of varieties grown in the UK.

Educate on the sustainability messaging of buying locally grown. 

Spider launched an integrated PR and social media campaign with celebrity chef Raymond Blanc and farmer and JLS band member JB Gill

Using a bank of video and still content the team announced the start of season through social media, print and broadcast media

Hosting a media and influencer event on an orchard with Raymond Blanc

Launching the first BAPL sustainability report and coordinating targeted retailer digital advertising

Increased awareness for the start of British apple season and the abundance of apples available on shelves.

Editorial impacts

Average engagement rate
Clicks
11.8%
Engagement
Impresssions
365
Pieces of coverage
2m
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime
600
New Followers

Brief

Promote the start of British apple and pear season.  Announcing the availability of British apples and pears on shelf and the abundance of varieties grown in the UK.

Educate on the sustainability messaging of buying locally grown. 

Approach

Spider launched an integrated PR and social media campaign with celebrity chef Raymond Blanc and farmer and JLS band member JB Gill

Using a bank of video and still content the team announced the start of season through social media, print and broadcast media

Hosting a media and influencer event on an orchard with Raymond Blanc

Launching the first BAPL sustainability report and coordinating targeted retailer digital advertising

Result

Increased awareness for the start of British apple season and the abundance of apples available on shelves.