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With more of us than ever before looking to create a sustainable festive feast, we put mushrooms at the heart of this sustainable conversation over the Christmas period
Food & Drink PR Agency in London
Digital PR Agency in London
Social
With more of us than ever before looking to create a sustainable festive feast, we put mushrooms at the heart of this sustainable conversation over the Christmas period.
Undertaking robust research we calculated the food miles of our festive food
Identifying a credible spokesperson - passionate about using sustainable ingredients, such as mushrooms - celebrity chef, Matt Tebbutt proved to be a big hit with our audience!
Filming the action - giving us a bank of fresh photography and videography assets for PR and social
And the results! Mushrooms hit the airways in time for Christmas with 18 stand alone interviews with Matt on key TV, broadcast, national and consumer titles.
Results
Average engagement rate
Clicks
Engagement
4.1m
Impresssions
298
Pieces of coverage
1.9m
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime
10m
Editorial Impacts
Brief
With more of us than ever before looking to create a sustainable festive feast, we put mushrooms at the heart of this sustainable conversation over the Christmas period.
Approach
Undertaking robust research we calculated the food miles of our festive food
Identifying a credible spokesperson - passionate about using sustainable ingredients, such as mushrooms - celebrity chef, Matt Tebbutt proved to be a big hit with our audience!
Filming the action - giving us a bank of fresh photography and videography assets for PR and social
Result
And the results! Mushrooms hit the airways in time for Christmas with 18 stand alone interviews with Matt on key TV, broadcast, national and consumer titles.
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