Brief
- Drive footfall into Taro’s latest restaurant opening in Walthamstow
- Generate social media buzz and PR coverage
Approach
- Spider assisted hugely successful Japanese restaurant group Taro with the opening of its new London site in Walthamstow.
- Taro offers a delicious menu of traditional Japanese food, from small plates and satisfying mains to the hugely popular bento boxes. Served in traditional black and red trays, these are filled with all the Japanese classics - sushi, tempura, katsu and edamame -along with hot miso soup for an authentic taste of Japan.
- Spider drafted consumer and trade press releases with information on the new restaurant.
- To generate consumer press, Spider invited journalists down to generate positive reviews of the restaurant and be featured in new opening articles. Additionally, to create social media buzz Spider invited down London foodie influencers to share with their followers
- To achieve trade press, Spider shared information on the new opening with journalists as well as pitching Mr Taro for additional interviews on the business’s plans for the future
Outcomes
- Spider secured 34 pieces of coverage in outlets such as Secret London, Hot Dinners,London on the Inside and Code Hospitality.
- Spider achieved a reach of 2,631,151 and an ROI of 58:1.
