Good4U

Tesco Push

Irish based brand Good4U tasked Spider with driving their awareness, sales and brand presence for the UK, starting with Tesco as a retailer.

Food & Drink
Social
Digital

With the brand Irish brand launching their new 'Salad Topper' product, Spider were keen to raise brand awareness in the UK and got to work promoting these products with Tesco as a retailer.

The team created a creative retailer dark ad campaign to push Tesco supported by grid and story content. The key goal was to educate the public on the health benefits and the ways Good4U can be used.

We also did a PR push cand created informative stories for the products and sweet/ savoury way to use them as well as recipe ideas.

The brand gained 449 new followers on Instagram in one month and we achieved coverage in 11 key national titles.

Editorial impacts

Average engagement rate
Clicks
27% rate
Engagement
Impresssions
11
Pieces of coverage
2.4M
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime
449
New Followers

Brief

With the brand Irish brand launching their new 'Salad Topper' product, Spider were keen to raise brand awareness in the UK and got to work promoting these products with Tesco as a retailer.

Approach

The team created a creative retailer dark ad campaign to push Tesco supported by grid and story content. The key goal was to educate the public on the health benefits and the ways Good4U can be used.

We also did a PR push cand created informative stories for the products and sweet/ savoury way to use them as well as recipe ideas.

Result

The brand gained 449 new followers on Instagram in one month and we achieved coverage in 11 key national titles.