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2.4M
27% rate
Brief
With the brand Irish brand launching their new 'Salad Topper' product, Spider were keen to raise brand awareness in the UK and got to work promoting these products with Tesco as a retailer.
Approach
The team created a creative retailer dark ad campaign to push Tesco supported by grid and story content. The key goal was to educate the public on the health benefits and the ways Good4U can be used.
We also did a PR push cand created informative stories for the products and sweet/ savoury way to use them as well as recipe ideas.
Results
The brand gained 449 new followers on Instagram in one month and we achieved coverage in 11 key national titles.
