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- Innovative cheese subscription service, The Cheese Geek, wanted to make a bigger splash over the key Christmas period to help drive brand awareness, digital engagement and festive sales
Approach
- Spider was given an initial 6-month brief to drive awareness through always on consumer press coverage, social media advertising and gift guide feature inclusion
- The results helped deliver a 266% y-o-y increase in sales
- Resulting in Spider being appointed on a retained basis!
Outcomes
Food & Drink
Results
40
Pieces of consumer coverage - product placement and gift guides
Clicks
10 Million
Social media impressions
Reach
25
Engagements
Pieces of influencer content
Pieces of coverage
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store
Brief
- Innovative cheese subscription service, The Cheese Geek, wanted to make a bigger splash over the key Christmas period to help drive brand awareness, digital engagement and festive sales
Approach
- Spider was given an initial 6-month brief to drive awareness through always on consumer press coverage, social media advertising and gift guide feature inclusion
- The results helped deliver a 266% y-o-y increase in sales
- Resulting in Spider being appointed on a retained basis!
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