The Cheese Geek

The Cheese Geek - Driving Festive Sales

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40

Pieces of consumer coverage - product placement and gift guides

10 Million

Social media impressions

25

Pieces of influencer content

Brief

- Innovative cheese subscription service, The Cheese Geek, wanted to make a bigger splash over the key Christmas period to help drive brand awareness, digital engagement and festive sales

Approach

- Spider was given an initial 6-month brief to drive awareness through always on consumer press coverage, social media advertising and gift guide feature inclusion 

- The results helped deliver a 266% y-o-y increase in sales

- Resulting in Spider being appointed on a retained basis!

Results

Pieces of consumer coverage - product placement and gift guides

40

Social media impressions

10 Million

Pieces of influencer content

25

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