40
Pieces of consumer coverage - product placement and gift guides
10 Million
Social media impressions
25
Pieces of influencer content
Brief
- Innovative cheese subscription service, The Cheese Geek, wanted to make a bigger splash over the key Christmas period to help drive brand awareness, digital engagement and festive sales
Approach
- Spider was given an initial 6-month brief to drive awareness through always on consumer press coverage, social media advertising and gift guide feature inclusion
- The results helped deliver a 266% y-o-y increase in sales
- Resulting in Spider being appointed on a retained basis!