To position CEO David Milner as a specialist in his field, and cement his position as a leading authoritative voice in the FMCG industry

Spider implemented a campaign centred on thought leadership in order to achieve the overall objective, having laid the groundwork from working with David on a number of campaigns previously.

Working closely with David, monthly themes were established around topical subjects -allowing Spider to ensure David Milner was continually positioned as an industry expert.

As part of this, Spider secured a regular, monthly column in The Times, as well as setting up meetings with the Financial Times.

Speaker positions, roundtables, and panel opportunities were also secured, alongside additional bylined articles and interviews. Guidance and tailored insight was always at the heart of every piece.

David became a go-to voice for commentary from leading national titles, including The Times, as well as top tier industry publications such as The Grocer.