- To position CEO David Milner as a specialist in his field, and cement his position as a leading authoritative voice in the FMCG industry
- Spider implemented a campaign centred on thought leadership in order to achieve the overall objective, having laid the groundwork from working with David on a number of campaigns previously.
- Working closely with David, monthly themes were established around topical subjects -allowing Spider to ensure David Milner was continually positioned as an industry expert.
- As part of this, Spider secured a regular, monthly column in The Times, as well as setting up meetings with the Financial Times.
- Speaker positions, roundtables, and panel opportunities were also secured, alongside additional bylined articles and interviews. Guidance and tailored insight was always at the heart of every piece.
- David became a go-to voice for commentary from leading national titles, including The Times, as well as top tier industry publications such as The Grocer.