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Harnessed growing consumer interest in Apple Cider Vinegar to capitalise on category growth and make Willy’s ACV the go-to brand and a kitchen cupboard staple.
Approach
We got everyone talking about Willy’s ACV and make the ‘mother’ famous. Generating column inches about mothers secrets, from use in recipes to hair care, cocktails and beyond. Influencers tried the product and shouted about the health benefits to ensure everyone has Willy’s ACV in the cupboard, with sampling opportunities for Dancing on Ice, reaching celebrities and the public.
Outcomes
Top tier media helped to spread the word including The Times, The Daily Mail, Virgin Breakfast, Daily Express.
Food & Drink
Results
Clicks
Reach
Engagements
100
Engagement rate
Engagement rate
Influencer Content
Reached on social media with targeted ads to reach those who live or work near a store
Brief
Harnessed growing consumer interest in Apple Cider Vinegar to capitalise on category growth and make Willy’s ACV the go-to brand and a kitchen cupboard staple.
Approach
We got everyone talking about Willy’s ACV and make the ‘mother’ famous. Generating column inches about mothers secrets, from use in recipes to hair care, cocktails and beyond. Influencers tried the product and shouted about the health benefits to ensure everyone has Willy’s ACV in the cupboard, with sampling opportunities for Dancing on Ice, reaching celebrities and the public.
Result
Top tier media helped to spread the word including The Times, The Daily Mail, Virgin Breakfast, Daily Express.
