Lily’s Kitchen

To secure a Waitrose listing

Spider has worked with Lily's since its infancy. Building brand advocacy and loyalty and raising awareness for its founder Henrietta Morrison's. Spider helped Lily's to secure its first supermarket listing.

Consumer Lifestyle

From the initial brief, Spider created the very first ‘Doggy Diner’ and a successful cookbook ‘Dinner for Dogs’.  The media went barking mad with TV crews from both sides of the atlantic.

long with building their social media presence with always on social media we ran several influencer campaigns including Halloween 2020 with the challenge to make Halloween an event for all the family - including our furry friends. By creating a dedicated hashtag, #TrickAndEat, Spider managed an engaging influencer campaign, encouraging UK pet parents to showcase their pet’s best tricks and funny behaviours.

Spider first worked with Lily’s Kitchen to raise awareness for its founder Henrietta Morrison and help secure a Waitrose listing.  Since the start, Spider has been tasked with raising awareness for the growing brand and its NPD launches.

The Pop up diner helped Lily’s Kitchen to secure its listing in Waitrose. 

Halloween had over 20 influencers generating 70+ pieces of influencer content 

Editorial impacts

Average engagement rate
10k
Clicks
Engagement
Impresssions
240
Pieces of coverage
488k
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

Spider first worked with Lily’s Kitchen to raise awareness for its founder Henrietta Morrison and help secure a Waitrose listing.  Since the start, Spider has been tasked with raising awareness for the growing brand and its NPD launches.

Approach

From the initial brief, Spider created the very first ‘Doggy Diner’ and a successful cookbook ‘Dinner for Dogs’.  The media went barking mad with TV crews from both sides of the atlantic.

long with building their social media presence with always on social media we ran several influencer campaigns including Halloween 2020 with the challenge to make Halloween an event for all the family - including our furry friends. By creating a dedicated hashtag, #TrickAndEat, Spider managed an engaging influencer campaign, encouraging UK pet parents to showcase their pet’s best tricks and funny behaviours.

Result

The Pop up diner helped Lily’s Kitchen to secure its listing in Waitrose. 

Halloween had over 20 influencers generating 70+ pieces of influencer content