Brief
Trex briefed Spider in 2012 to introduce composite decking to the UK market. Educating consumers, trade and press on the benefits of choosing composite vs traditional wooden decking.
Approach
Since 2012, Spider has worked closely with Trex to compile a selection of newsworthy releases. Positioning Trex as the go to composite decking brand, whilst also educating on the benefits of composite vs traditional wood. Over the years, we have worked with Trex to proactively think of new ways to target the media, whilst ensuring we stay ahead of interiors trends.
In addition to an ongoing press office, Spider has worked with top homes and interiors influencers to secure influencer decking builds.
Outcomes
Since 2012, Spider has secured extensive UK coverage across consumer, national, trade and broadcast media.
Trex has been featured on both ITV home renovation programmes and the Alan Titchmarsh show.