Trex

Trex Eco-Friendly Decking

Goal -

US composite decking brand, Trex, wanted to raise awareness for its range and build awareness in the UK on the benefits of composite its benefits

Travel & Lifestyle PR Agency
Property PR Agency in London

Trex briefed Spider in 2012 to introduce composite decking to the UK market. Educating consumers, trade and press on the benefits of choosing composite vs traditional wooden decking.

Since 2012, Spider has worked closely with Trex to compile a selection of newsworthy releases. Positioning Trex as the go to composite decking brand, whilst also educating on the benefits of composite vs traditional wood. Over the years, we have worked with Trex to proactively think of new ways to target the media, whilst ensuring we stay ahead of interiors trends.

In addition to an ongoing press office, Spider has worked with top homes and interiors influencers to secure influencer decking builds.

Since 2012, Spider has secured extensive UK coverage across consumer, national, trade and broadcast media.

Trex has been featured on both ITV home renovation programmes and the Alan Titchmarsh show.

Results

Average engagement rate
Clicks
Engagement
Impresssions
Pieces of coverage
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

Trex briefed Spider in 2012 to introduce composite decking to the UK market. Educating consumers, trade and press on the benefits of choosing composite vs traditional wooden decking.

Approach

Since 2012, Spider has worked closely with Trex to compile a selection of newsworthy releases. Positioning Trex as the go to composite decking brand, whilst also educating on the benefits of composite vs traditional wood. Over the years, we have worked with Trex to proactively think of new ways to target the media, whilst ensuring we stay ahead of interiors trends.

In addition to an ongoing press office, Spider has worked with top homes and interiors influencers to secure influencer decking builds.

Result

Since 2012, Spider has secured extensive UK coverage across consumer, national, trade and broadcast media.

Trex has been featured on both ITV home renovation programmes and the Alan Titchmarsh show.