Brief
Help challenge the misconception that lastminute.com is synonymous with impulsive, spontaneous breaks and cultivate an image of helping travellers create memorable experiences through dynamic packages.
Approach
To influence booking behaviour and travel purchase, we collaborated with three individual influencers.
Arranged three trips for each influencer, which covered nine destinations and bespoke itineraries. We created dedicated landing pages for each influencer and drove traffic to them. The page acted as a mini-hub that inspired, while also driving awareness and bookings.
Utilising the branded hashtag #TripsCreatedByUs, the influencers documented the booking process, their travel experiences and shared inspiring content to the key audience groups we wanted to reach.
Outcomes
Establish the brand as a tool for helping people on their travels with a KPI: 450,000 reach across Facebook, Instagram & Twitter.
