Tim Hortons

UK Launch

Tim Horton's UK Launch

Restaurants & Hospitality

Consumer, Corporate and Digital teams launched a strategic and engaging social media campaign to drive awareness and raise the hype of the launch.

Support the brand’s UK launch

Generate significant amounts of media coverage across nationals and regionals

Spread brand awareness through social media

Key coverage included Daily Mail, The Sun, Metro, Independent and The Times

Gained 19,000+ new community members in first 2 months

First piece of content reached 1.2m people, received 40k reactions and 100% positive sentiment

Editorial impacts

8.2%
Average engagement rate
Clicks
Engagement
Impresssions
240
Pieces of coverage
9,541,055
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

Support the brand’s UK launch

Generate significant amounts of media coverage across nationals and regionals

Spread brand awareness through social media

Approach

Consumer, Corporate and Digital teams launched a strategic and engaging social media campaign to drive awareness and raise the hype of the launch.

Result

Key coverage included Daily Mail, The Sun, Metro, Independent and The Times

Gained 19,000+ new community members in first 2 months

First piece of content reached 1.2m people, received 40k reactions and 100% positive sentiment