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Brief
Support the brand’s UK launch
Generate significant amounts of media coverage across nationals and regionals
Spread brand awareness through social media
Approach
Consumer, Corporate and Digital teams launched a strategic and engaging social media campaign to drive awareness and raise the hype of the launch.
Results
Key coverage included Daily Mail, The Sun, Metro, Independent and The Times
Gained 19,000+ new community members in first 2 months
First piece of content reached 1.2m people, received 40k reactions and 100% positive sentiment
