UK & Ireland Mushroom Producers

Vitamin Enriched Mushrooms

Promoting vitamin-enriched mushrooms

Food & Drink

Created a new logo, look and feel for the brand, and launched new social media channels on Facebook, Instagram and Twitter. Unique content plans were created to educate the British public on the benefits of vitamin D and where to find these enriched mushrooms.

Worked with a number of food influencers, both micro and macro, nutritionists and chefs, to create some easy-to-follow recipe content, while making sure to push the campaign message. We supported retailer listing through social advertising that targeted specific shoppers to ultimately drive awareness and advocacy.

Launch and drive awareness of vitamin enriched mushrooms, their availability and their health benefits

Gained 7,222 followers on Instagram

Witnessed a 19% increase in mushroom sales overall

Editorial impacts

Average engagement rate
Clicks
5.2m
Engagement
Impresssions
Pieces of coverage
33.8m
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime
15.4%
Engagement Rate

Brief

Launch and drive awareness of vitamin enriched mushrooms, their availability and their health benefits

Approach

Created a new logo, look and feel for the brand, and launched new social media channels on Facebook, Instagram and Twitter. Unique content plans were created to educate the British public on the benefits of vitamin D and where to find these enriched mushrooms.

Worked with a number of food influencers, both micro and macro, nutritionists and chefs, to create some easy-to-follow recipe content, while making sure to push the campaign message. We supported retailer listing through social advertising that targeted specific shoppers to ultimately drive awareness and advocacy.

Result

Gained 7,222 followers on Instagram

Witnessed a 19% increase in mushroom sales overall