33.8m
5.2m
Brief
Launch and drive awareness of vitamin enriched mushrooms, their availability and their health benefits
Approach
Created a new logo, look and feel for the brand, and launched new social media channels on Facebook, Instagram and Twitter. Unique content plans were created to educate the British public on the benefits of vitamin D and where to find these enriched mushrooms.
Worked with a number of food influencers, both micro and macro, nutritionists and chefs, to create some easy-to-follow recipe content, while making sure to push the campaign message. We supported retailer listing through social advertising that targeted specific shoppers to ultimately drive awareness and advocacy.
Results
Gained 7,222 followers on Instagram
Witnessed a 19% increase in mushroom sales overall
