Wagyu Beef Campaign

Goal -

Spider's hospitality PR team was tasked with raising awareness for one of Japan's finest exports - Wagyu beef - across London restaurants.

Hospitality PR Agency in London

Spider collaborated to create an exclusive press event at London's Nobu Park Lane attended by top tier luxury and national press press and lifestyle influencers.

Spider staged a secondary event for press, together with a chef's masterclass and Q&A.

Twenty chefs from top London restaurants were engaged to support Wagyu beef through special menus to help raise Wagyu's presence across the hospitality industry.

Despite a busy time of year to create cut-through Spider confirmed interest and presence from over 60 press and influencers across the two events.

Wagyu was brought to life visually through consumer user generated contents via influencers attending the events.

Wagyu's story and unrivalled production was told through press stories and via endorsement of top UK chefs including double Michelin starred James Knappet, Adam Handling and Ollie Dabbous.

In excess of 35 pieces across the press.

10 influencers engaged to support the campaign.

40 restaurants and chefs were engaged to support the campaign overall.

Visibility for Wagyu across in excess of 40 London menus.

Results

Average engagement rate
Clicks
Engagement
Impresssions
35
Pieces of coverage
1,560,880
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

Spider collaborated to create an exclusive press event at London's Nobu Park Lane attended by top tier luxury and national press press and lifestyle influencers.

Spider staged a secondary event for press, together with a chef's masterclass and Q&A.

Twenty chefs from top London restaurants were engaged to support Wagyu beef through special menus to help raise Wagyu's presence across the hospitality industry.

Approach

Despite a busy time of year to create cut-through Spider confirmed interest and presence from over 60 press and influencers across the two events.

Wagyu was brought to life visually through consumer user generated contents via influencers attending the events.

Wagyu's story and unrivalled production was told through press stories and via endorsement of top UK chefs including double Michelin starred James Knappet, Adam Handling and Ollie Dabbous.

Result

In excess of 35 pieces across the press.

10 influencers engaged to support the campaign.

40 restaurants and chefs were engaged to support the campaign overall.

Visibility for Wagyu across in excess of 40 London menus.