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Brief
Spider collaborated to create an exclusive press event at London's Nobu Park Lane attended by top tier luxury and national press press and lifestyle influencers.
Spider staged a secondary event for press, together with a chef's masterclass and Q&A.
Twenty chefs from top London restaurants were engaged to support Wagyu beef through special menus to help raise Wagyu's presence across the hospitality industry.
Approach
Despite a busy time of year to create cut-through Spider confirmed interest and presence from over 60 press and influencers across the two events.
Wagyu was brought to life visually through consumer user generated contents via influencers attending the events.
Wagyu's story and unrivalled production was told through press stories and via endorsement of top UK chefs including double Michelin starred James Knappet, Adam Handling and Ollie Dabbous.
Results
In excess of 35 pieces across the press.
10 influencers engaged to support the campaign.
40 restaurants and chefs were engaged to support the campaign overall.
Visibility for Wagyu across in excess of 40 London menus.
