1.6b
Brief
To promote Canary Wharf Group’s new residential development, Wood Wharf- A new community with the buzz of city life, filled with 3,600 new homes,380,000 sq. ft. of retail space, eight acres of public spaces, plazas and parks set within Canary Wharf Group’s landmark development, One Park Drive.
Approach
Generated a series of targeted press releases, one-to-one press tours and wider promotional events
Secured extensive coverage in international, national, local and online titles.
Coordinated a media press tour of Canary Wharf by boat, followed by a tour of the marketing suite on Level 31 of One Canada Square and lunch, which delivered press across The Telegraph, Design Curial and What House.
Results
Amazing results reaching over 1.6 billion+ people to date
