Brief
A creative activation to drive fame for Jack Link’s on World Jerky Day .
Approach
To celebrate World Jerky Day (12June 2022), Jack Link’s created a limited-edition flavoured sauce
Tapping into the afternoon snacking occasion, a core moment where consumers opt for Jack Link’s products, the new sauce was positioned as an accompaniment to compliment the afternoon snacking experience and the jerky
The activation gave Jack Link’s the opportunity to, tap into new media sectors, allow influencers to get creative with the sauce and demonstrated the versatility of the core range
Outcomes
Created a splash in the media for World Jerky Day, lifting Jack Link’s out of the product pages. Made a genuinely tasty sauce for influencers and the brand’s community was desperate to try it.
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