Jack Link's

World Jerky Day

A creative activation to drive fame for Jack Link’s on World Jerky Day

Food & Drink

To celebrate World Jerky Day (12June 2022), Jack Link’s created a limited-edition flavoured sauce

Tapping into the afternoon snacking occasion, a core moment where consumers opt for Jack Link’s products, the new sauce was positioned as an accompaniment to compliment the afternoon snacking experience and the jerky

The activation gave Jack Link’s the opportunity to, tap into new media sectors, allow influencers to get creative with the sauce and demonstrated the versatility of the core range

A creative activation to drive fame for Jack Link’s on World Jerky Day .

Created a splash in the media for World Jerky Day, lifting Jack Link’s out of the product pages. Made a genuinely tasty sauce for influencers and the brand’s community was desperate to try it.

Editorial impacts

Average engagement rate
Clicks
9.1k
Engagement
Impresssions
21
Pieces of coverage
81k
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime
28m
Editorial Impacts

Brief

A creative activation to drive fame for Jack Link’s on World Jerky Day .

Approach

To celebrate World Jerky Day (12June 2022), Jack Link’s created a limited-edition flavoured sauce

Tapping into the afternoon snacking occasion, a core moment where consumers opt for Jack Link’s products, the new sauce was positioned as an accompaniment to compliment the afternoon snacking experience and the jerky

The activation gave Jack Link’s the opportunity to, tap into new media sectors, allow influencers to get creative with the sauce and demonstrated the versatility of the core range

Result

Created a splash in the media for World Jerky Day, lifting Jack Link’s out of the product pages. Made a genuinely tasty sauce for influencers and the brand’s community was desperate to try it.