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Brief
Built awareness of World Jerky Day and Jack Link’s full range of beef jerky
Approach
Encouraged influencers to get creative with their beef jerky - from innovative recipes made from Jack Link’s to how and where they like to enjoy their jerky.
Ran a competition across social to build the community engagement and give people a chance to win the full range of Beef Jerky and celebrate World Jerky Day
Results
The success from this campaign led to using micro influencers in this way for other campaigns such as #WorldBiltongDay and most recently, the Veganuary campaign
