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Built awareness of World Jerky Day and Jack Link’s full range of beef jerky
Approach
Encouraged influencers to get creative with their beef jerky - from innovative recipes made from Jack Link’s to how and where they like to enjoy their jerky.
Ran a competition across social to build the community engagement and give people a chance to win the full range of Beef Jerky and celebrate World Jerky Day
Outcomes
The success from this campaign led to using micro influencers in this way for other campaigns such as #WorldBiltongDay and most recently, the Veganuary campaign
Food & Drink
Results
Clicks
3.6M
Reach
29,821
Engagements
Pieces of coverage
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store
Brief
Built awareness of World Jerky Day and Jack Link’s full range of beef jerky
Approach
Encouraged influencers to get creative with their beef jerky - from innovative recipes made from Jack Link’s to how and where they like to enjoy their jerky.
Ran a competition across social to build the community engagement and give people a chance to win the full range of Beef Jerky and celebrate World Jerky Day
Result
The success from this campaign led to using micro influencers in this way for other campaigns such as #WorldBiltongDay and most recently, the Veganuary campaign
