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Built awareness of World Jerky Day and Jack Link’s full range of beef jerky
Encouraged influencers to get creative with their beef jerky - from innovative recipes made from Jack Link’s to how and where they like to enjoy their jerky.
Ran a competition across social to build the community engagement and give people a chance to win the full range of Beef Jerky and celebrate World Jerky Day
The success from this campaign led to using micro influencers in this way for other campaigns such as #WorldBiltongDay and most recently, the Veganuary campaign
Results
Average engagement rate
Clicks
29,821
Engagement
Impresssions
Pieces of coverage
3.6M
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime
Brief
Built awareness of World Jerky Day and Jack Link’s full range of beef jerky
Approach
Encouraged influencers to get creative with their beef jerky - from innovative recipes made from Jack Link’s to how and where they like to enjoy their jerky.
Ran a competition across social to build the community engagement and give people a chance to win the full range of Beef Jerky and celebrate World Jerky Day
Result
The success from this campaign led to using micro influencers in this way for other campaigns such as #WorldBiltongDay and most recently, the Veganuary campaign
