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Spider Wins Willy’s ACV Brief

Spider is delighted to announce it has been appointed to manage the Social Media, Digital Advertising and PR programme for Willy’s Apple Cider Vinegar.

William Chase, the man behind the Willy’s brand, has already launched two outstandingly successful consumer businesses in the UK:  Tyrrell’s Crisps, the premium snack range and Chase Distillery with the acclaimed drinks brands Chase Gin and Chase Vodka.

Willy’s ACV has the unmatchable USP of owning its own ancient apple orchard in Herefordshire and a 300 year old ‘mother’ – the all-important base for the best Apple Cider Vinegar and the key to its extraordinary wellness claims.

In addition to the PR activity, the agency will be delivering a full-funnel digital advertising strategy to generate direct-to-consumer sales on the Willy’s ecommerce site. Spider represents a number of household brands including Peperami, Jack Links, Merchant Gourmet, Fox’s Biscuits, British Apples & Pears, the Mushroom Bureau, Lily’s Kitchen and Itsu.

William Chase adds:

“Willy’s ACV changed my life, let me know what it does for you!”

This is my story of finding the Mother of wellness in my 300-year-old apple orchards. Learn what it has done for me both physically and mentally and what a daily dose of Willy’s ACV can do for you too. I’m fifty-something and have never felt better! I’ve lowered my cholesterol, lost weight and gained the energy the energy to get fit and go running again! So invest in your health, life is what we make it, we are what we eat!

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