Spider, the PR and Digital agency, has won the six-figure account to represent international branded bakery business, St Pierre Groupe, recently rebranded from Carrs Foods. The brief covers the entire brand portfolio that includes St Pierre, Baker Street, and Paul Hollywood.

St Pierre Groupe had a turnover of £69m in 2018 and has grown rapidly in the last five years across its key national and international markets, including becoming the fastest growing bakery brand in the US. As part of its future growth strategy, the brand owners have committed significant investment, particularly behind the digital channels to accelerate its commercial objectives.

The consumer and corporate PR – and social media – challenge is to create a strongly identifiable brand, recognised as a market leader, with innovation at its core.

Spider CEO, Sara Pearson says: “This is a gem of a win for us. Up until now St. Pierre Groupe has concentrated on building an exceptional business which includes being recognised as one of the top ten businesses in the annual Sunday Times International Track 200. Being given the opportunity to amplify the brand with a budget to match big expectations is something we relish.”