The shortlists recognise our guaranteed, creative and commercially savvy approach to work with our consumer PR team recognised for their sales-boosting campaigning for Modibodi and our social and food PR teams for their integrated campaigning for Peperami in partnership with fellow agency teams at the 7stars, 1HQ and Jungle Creations.
Shortlisted in the ‘Health and Wellness’ category, the Consumer PR team’s work for the young sanitary wear brand, Modibodi drove a proven treble-figure sales increase and a climb to the top of the Google rankings.
Spider’s combination of influencer engagement, strategic partnerships and creative product PR for the direct-to-consumer brand is proof that old-school hustle, creativity and media endorsement can make a big difference to the bottom line for growing brands.
Highlights included big features in Cosmopolitan, Daily Mail, Daily Mirror, Huff Post, Metro, The Sun and I News, but more importantly, this drove direct web sales up 400% each month and meeting the challenge to make Modibodi the number one brand for period and leakproof underwear on Google.
The award judges were similarly impressed by out latest integrated work for long-standing trouble making client Peperami developed with our talent partners at the 7Stars, 1HQ and Jungle Creations.
Challenged to reach over ten million people, the #PepMadeMeDoIT campaign was launched through the mainstream media and created a (solid gold) chain reaction across TikTok, Instagram and Facebook with influencers of all shapes and sizes taking up our two carefully crafted challenges to be in with a chance of winning the world’s only solid gold Peperami (gold chain included).
A raft of national and lifestyle coverage and the creation of our very first, branded TikTok backing track later, and the campaign had reached over 16million people from the official Peperami social media handles, delivered 40+ press hits worth a cool £225k driving 20k people to check out the prize golden Peperami online. For more info on how we can help you reach more people and boost sales, contact us here.