PR Week, the industry’s leading trade title, has just published its annual PR Week Top 150 UK agencies list. Based on trading figures for 2018, Spider is a new entrant at number 85. This follows an exceptional year for the agency – 17% year on year growth – and was achieved by a combination of significant new business wins and organic growth from existing clients. It is also a reflection on the continuing integration of the PR and digital marketing offering.
Sara Pearson, CEO of Spider says: “ever since we realised that the established PR model was a thing of the past and that the future was about the powerful alchemy of PR and digital, we set about building a strong in-house team of practitioners. Our rapidly growing digital team of 14 – comprising account strategists, managers, copywriters, designers, SEO and social advertising specialists – now accounts for 35% of the total Spider team. The proposition we are able to offer clients is based on guaranteed metrics – something Spider has always pioneered – and it makes for an irresistible proposition”.
New clients in the financial year reviewed for the PR Week Top 150 included lastminute.com, Fox’s Biscuits, MS International Federation, St. Pierre Groupe, and Canary Wharf. Spider also received extended briefs from Peperami, the Royal Navy & Royal Marines Children’s Fund, FedEx and English Tea Shop.