Spider - London Food and drink PR, social and digital agency

Spider Appointed by Ugo Foods to Serve Up Social Media Pasta Perfection

Ugo Foods has appointed Spider to help support the Dell’Ugo brand on social media through content, community management and digital advertising.

The team at Spider are all passionate foodies, making us a great fit for pasta artisans Dell’Ugo.

From humble beginnings, Dell’Ugo has grown from a single shop on Gerrard Street, Soho, in 1929 to the largest and exceptional quality producers of fresh pasta in the UK. Throughout its 90-year history Dell’Ugo has pioneered some hugely innovative developments in the pasta world, introducing organic and wholewheat pastas to the market as early as 1967.

In 2019, Dell’Ugo’s mission statement is simple – using their taste obsession to inspire curious foodies to push the boundaries of their home cooking and try new things in the kitchen. How? By using the finest ingredients to create exceptional-tasting pasta, of course.

Sophia Cooke, Chief Executive Officer of Ugo Foods, said:

“We have found a team who truly understand our brand, ethos and vision. In our 90th year and with such an opportunity ahead, we are really excited to be partnering with Spider who will help us deliver unique campaigns and beautiful content to inspire and engage with people. We believe they will be able to spread the word about our truly exceptional Dell’Ugo products, how easy they are to cook and enjoy, but also how committed we are to delivering total quality in the next 90 years.”

Spider’s creative team will work in collaboration with renowned food photographer Howard Shooterto bring the Dell’Ugo portfolio – including delicious Crab & Crayfish Ravioli, Goats’ Cheese & Beetroot Fiorelli and Spinach Gnocchi, among others – to life across Facebook, Twitter and Instagram.

The win bolsters Spider’s already considerable food and drink portfolio, including brands like PeperamiSt Pierre GroupeFox’s Biscuits and more.

Follow Dell’Ugo on InstagramTwitter and Facebook to see what we’re cooking up.

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